The Mystery of Jade Fountain Liquor Corporation
The Lower East Side has lost a great many of its mercantile landmarks over the past 20 years of gentrification. And I'm not suggested that Jade Fountain Liquor Corporation—a grungy little booze shop on Delancey east of Essex—can replace the likes of Ratner's or Gertel's. But, hey, it is nearly a hundred years old!
Maybe.
According to the patchwork sign—which says, among many things, "As Old As Hills"—the store was was found in 1920-something. (I can't tell what the last number, now fallen off, was.) Which is, of course, absolute nonsense. No liquor store in the U.S. was founding in 1920-anything, because Prohibition was in effect from 1920 to 1933. Nor is it likely that the shop has existed all that time as Jade Fountain. Not in this location, which was solidly Jewish until the 1960s or so. Chinatown didn't start to encroach on Delancey and Essex until the late 1980s










