Yesterday I was at Defonte's, the Red Hook sandwich shop and one of the last vestiges of the old waterfront culture, hooking up with an egg sandwich (which they do, and aren't nearly as expensive as their meat-laden creations). The wall opposite the counter is filled will framed pictures, some of celebrities, a few family shots from the old days depicting the DeFonte sons as young men. In one corner, I noticed a picture of an old Defonte's ad. Jeez, I thought, did Defonte's ever advertise? It's always been a word-of-mouth place for as long as I can remember.
The ad is pretty hilarious. I place it sometime in the early '70s due to the phrase "I can believe he'll eat the whole thing!"—a take-off on the classic 1970s Alka-Seltzer line "I can't believe I ate the whole thing." But the best line is the last one: "No Matter Where You Travel Someone's Heard of Defonte's." C'mon guys. Even Queens?