No Duane Reade has any right to look as dignified as this Soho branch does.
I understand that local landmark district strictures probably kept the drug store chain's signage discreet and understated, and that the nature of the cast-iron architecture itself lends a certain gravitas to the business.
But whose idea was it to emblazon an entire wall with an Anthony Trollope quote? And the snappy white font against the bare-brick wall is unbearably smart. Does this branch has a super-urbane manager or something?
didn't that used to be a real estate office of some sort? i expect the quote is left over from them.
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