I may be utterly skewered for saying this, but there's something about this Times Square Applebee's sign I like.
I know Applebee's is the very embodiment of the homogenization/deculturalization devil this blog rails against on a daily basis—is there a more un-New York restaurant that anodyne, unctuous Applebee's—but the structure and style of this sign is very much in keeping with the kind of vertical neon sign one would have been common in Times Square in the 1940s and 1950s, right down to the arrow pointing you in the right direction. The restaurant it points you to is awful. But the sign that does the pointing isn't.
omigod. I like the left pointing arrow, but that's about it. The lettering is boring and that apple..what crap.
ReplyDeleteAny sign that hangs vertically and apart from the building gets a little bit of my approval. Don't hate the lettering. Apple IS stupid, though, yes.
ReplyDeleteI like the sign too. Very old Times Square. I never ate at an Applebees so I don't want to knock it. But I do like the sign.
ReplyDeleteIs Applebees the new HoJo?
ReplyDeleteWhat?? the apple is the best part in this sign!! I also really like the Applebee's sign, it's very old school indeed, and kind of charming!
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