At some point recently, the indispensable Cobble Hill notions and sundries store Winn Discount changed its name, and its sign, to Winn Home & Beauty. Thankfully, they have retained the general design spirit of the old sign, even if the "Winn" is a bit more fancy and curvy now. Otherwise, the change is, I feel, unfortunate. "Winn Discount" was easy to say. The name had a lovely assonance to it. It fell trippingly off the tongue, as in "I'm going to the Winn Discount." No one's going to say, "I'm going to the Winn Home and Beauty." I suspect the neighborhood will continue to call it Winn Discount.