30 March 2011

Rocky Center As Seen by LEGO

On the face of it, the LEGO store in Rockefeller Center is nothing to rejoice about. Just another corporate foothold in midtown Manhattan by a heterogeneity-obliterating international conglomerate.

But I have to hand it to them for their effort to acknowledge their locality. Throughout the store are LEGO representations various Rocky Center murals, friezes and statuary. Not to mention a LEGO model of Rocky Center itself (above). My hope is it causes kids and tourist to detach their retinas from the gleaming piles of consumers loot and realize that they're in the middle of an architectural and cultural landmark that deserves a ganger itself. As one slow-witted tourist said after gazing at the above model for a minute: "Hey. That's were we are."

No comments: