The bold, rather unpleasant sign above this Church Avenue business tells you its it's Willie's Liquors. But look further up and you'll receive the same information in a much more enjoyable package. The old neon sign would seem to indicate that this Flatbush business has been around since the 1930s or '40s. I love that it's called Willie's Liquors—not William's, or Bill's. And I'd love to know who Willie was. But I don't.
Despite the signs, this liquor store apparently officially goes by the name of 77 B&C. Utterly charmless. Long live Willie.