Walking up Sixth Avenue in the 30s, I noticed that La-Rosa Cubana Hand Made Cigars had flown the second-floor coop it's occupied since 1958. The company, however, has not died. It's decamped all the way up to 187th Street in the Belmont section of The Bronx. That's what I call relocating!
Here's a nice account from Stogie Guys about what used to go on in the shop:
While only a brisk 10 minute walk from Nat Sherman Cigar’s glitzy flagship store at 5th Avenue and 42nd Street, La Rosa Cubana’s second floor mini cigar factory and shop on 6th avenue (between 30th and 31st streets) could be worlds away. As a lifelong New Yorker before seeking it out, I have walked past it at least a handful of times without taking notice of the neon signs proclaiming “La Rosa Handmade Cigars: Cuban Seed.”
To get from the street to La Rosa you need to ascend a daunting flight of steep, rickety stairs, but as you approach the top the smell alone makes the trip worthwhile. The small one room factory/shop is taken up primarily by presses, rolling tables, and prep areas where the Dominican “cuban seed” cigars are produced. The rest of the room consists of a simple “lounge” consisting of two chairs and a table and a display case/humidor from which any Stogie Guy can select from the many styles of cigars that La Rosa produces. The cigars come in most popular sizes, plus the nearly 1-inch in diameter 6 1/2 inch by 60 ring gauge “King Churchill.”
And while I’ll spend more time on La Rosa’s cigars in future StogieGuys.com articles, I must say that there is something so very authentic and pleasing about seeing handmade cigars produced in front of your very eyes. And I’m certain that when I do get around to enjoying that King Churchill, it will be that much better because I have seen the effort, attention to detail, and years of experience that went into creating it.The old sign, which I've previously appreciated, remains. May it remain so.