08 March 2012

Several Awesome Fonts for the Word "Superior"


Superior Sewing Machine has been on W. 25th Street in Manhattan since 1950. Since then, it has been illustrating its awesome grasp of font.

Seriously, the company's storefront spells out the word "Superior" is several slightly different ways (they're all vaguely frilly and cursive)—and they are all great. A pleasure to look at. I don't know which "superior" I like best.


Let's have a little history: "Superior Sewing Machine & Supply LLC is the leading wholesale distributor of industrial sewing and cutting machine replacement parts and supply items to dealers and import/export firms throughout the world." Well, that's something.

The company was founded by Herbert Klapper, the son of a local New York second-hand sewing machine dealer (who thankfully didn't name the company after himself). Today, the company is the main distributor of Brother, Kansai, Mitsubishi, Racing, and Seiko parts.

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3 comments:

  1. Clyde Shuman3/09/2012 3:56 AM

    You should check the sign for Superior Florists, on 6th Ave in the Flower District. Script "Superior," in red neon.

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  2. Tom Rinaldi3/09/2012 8:42 AM

    I walk past here every day and delight in these signs every time I go by! Nice tribute...

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  3. Just Sayin3/14/2012 7:00 PM

    Love all this lettering...

    ReplyDelete

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