04 October 2013

The Story of Brew's, a Forgotten Murray Hill Watering Hole

A responder to my recent postings about the salvaging of the old bar from Harvey's Chelsea House asked me why Lost City have never posted anything about Brew's. To which my eloquent response was "Huh?" Never heard of the place. And so I endeavored to find something out.

Brew's was a pub that stood at 156 E. 34th Street, near Lexington, in Manhattan. It opened in 1937, and lasted until I'm not sure when. At least until the turn of the millennium. Anyway, it's gone now. 

The oddest thing about the place—at least to me—is it's name. It has nothing to do with beer. Improbably, Brew was actually the surname of the family that ran the joint. 

I found few accounts of the place, and no photos. The New York Times, in 1980, described it this way: "Brew's is a typical neighborhood pub with some differences, starting with the raffish bar decor, such as a yellow-light horseshoe over the cash register. Rear tables have checkered cloths and Tiffany-type lights, as does the large, step-down dining section. Brew's looks inviting, the bar ambience is hale and hearty, and the music on Thursday to Saturday is pure, pleasurable warmth, honky-tonk style."

Sounds delightful. By 1998, the Paper of Record's opinion hadn't changed much (and neither, it seems, had Brew's). It wrote: "Brew's is a dim, old-fashioned, classic American pub, with Tiffany lamps, bare wood floor and red-and-white checked tablecloths. At Brew's, people still drink beer at lunch. Nobody seems to be in a rush. The hamburger is worth taking the time to enjoy. It is big, and the meat is loosely knit, charred black on the outside and juicy within, and served on a seeded roll that stands up to the juicy meat. This is the kind of burger you want to keep eating. Fresh-cut french fries are crisp and delicious."

An invaluable book I have, called "The New York Book of Bars, Pubs & Taverns"—published in 1975, and filled with descriptions of watering holes that no longer exist—tells us more. It says Brew's used to be located between Park and Madison Avenues and was "an old Irish shot 'n' beer shack." The Brew family didn't assume ownership until the 1940s. By the 1970s, the bar has a "cosmopolitan air," and was frequented by Wall Streeters and advertising and fashion executives. (Sounds a bit like P.J. Clarke's today.) The account, too, mentioned the nightly music offerings with approval. However, the books says the acts leaned toward Dixieland Jazz, not honky-tonk.

Sadly, the book does not include a picture. Anyone out there have a photo of Brew's?

4 comments:

ironrailsironweights said...

After a Google search, the latest reference to Brew's that I can find is for a business meeting that was scheduled to be held at the bar on May 19, 2001. Brew's must have closed very shortly afterwards, as the NYU medical building now occupying the site opened in 2003.
Some online bar and restaurant directories still have entries and reviews for Brew's. I suppose that says a lot about the reliability of the Internet as an information source :)

Peter

Mykola ( Mick) Dementiuk said...

There was an old bar that looked like something like Brews out of old New York, with gas lights and old furniture. But was an elegant bar, with bartenders dressed in ties and vests. It stood on the SE corner of 23rd St & 3rd until the late 60s when it was shut down and replaced by, what else? a bank. In my teen years I was there maybe 2 or 3 times but it's name is gone from my memory. Around that strip, 3rd Ave in the 20s, there were many similar bars, Gloca Mora, Patty Murphy's etc. Gone for ever just in my memory.

Ken Mac said...

yum.

M.Lane said...

I hope I have said before how very much I enjoy this blog!! I look forward to every post.

Wish I could have been to Brews!

ML