A responder to my recent postings about the salvaging of the old bar from Harvey's Chelsea House asked me why Lost City have never posted anything about Brew's. To which my eloquent response was "Huh?" Never heard of the place. And so I endeavored to find something out.
Brew's was a pub that stood at 156 E. 34th Street, near Lexington, in Manhattan. It opened in 1937, and lasted until I'm not sure when. At least until the turn of the millennium. Anyway, it's gone now.
The oddest thing about the place—at least to me—is it's name. It has nothing to do with beer. Improbably, Brew was actually the surname of the family that ran the joint.
I found few accounts of the place, and no photos. The New York Times, in 1980, described it this way: "Brew's is a typical neighborhood pub with some differences, starting with the raffish bar decor, such as a yellow-light horseshoe over the cash register. Rear tables have checkered cloths and Tiffany-type lights, as does the large, step-down dining section. Brew's looks inviting, the bar ambience is hale and hearty, and the music on Thursday to Saturday is pure, pleasurable warmth, honky-tonk style."
Sounds delightful. By 1998, the Paper of Record's opinion hadn't changed much (and neither, it seems, had Brew's). It wrote: "Brew's is a dim, old-fashioned, classic American pub, with Tiffany lamps, bare wood floor and red-and-white checked tablecloths. At Brew's, people still drink beer at lunch. Nobody seems to be in a rush. The hamburger is worth taking the time to enjoy. It is big, and the meat is loosely knit, charred black on the outside and juicy within, and served on a seeded roll that stands up to the juicy meat. This is the kind of burger you want to keep eating. Fresh-cut french fries are crisp and delicious."
An invaluable book I have, called "The New York Book of Bars, Pubs & Taverns"—published in 1975, and filled with descriptions of watering holes that no longer exist—tells us more. It says Brew's used to be located between Park and Madison Avenues and was "an old Irish shot 'n' beer shack." The Brew family didn't assume ownership until the 1940s. By the 1970s, the bar has a "cosmopolitan air," and was frequented by Wall Streeters and advertising and fashion executives. (Sounds a bit like P.J. Clarke's today.) The account, too, mentioned the nightly music offerings with approval. However, the books says the acts leaned toward Dixieland Jazz, not honky-tonk.
Sadly, the book does not include a picture. Anyone out there have a photo of Brew's?