30 April 2014

Lost City: San Francisco Edition: A Perfect Storefront: Paradise Coffee & Donuts

There's nothing so special about this downtown San Francisco shop. There's certainly nothing historic. I just like it's general simplicity, along with the Coca-Cola sponsored signage, the old-style frontage with the indented entrance, the long narrow windows on the door, the thatch of ceramic tiling in front of the door and the rows of transom-like windows at the top. For added value, there's that line of neon-bright "fruit juice" jugs in the window. The liquid inside is sugary poison, but the bottles sure are pretty.

It's on a rough stretch of street—near a lot of big hotels, but also in the middle of area favored by prostitutes, druggies and the homeless. So, given that, you can take the place's name as either ironic or hopeful.

1 comment:

Mitch said...

Looking at our own history, the park that was at the center of the Five Points slum 150+ years ago was called "Paradise Square". And that was in the days before irony.