14 November 2007

A Good Sign: Gringer and Sons

Gringer and Sons appliance store has been on First Avenue in the East Village since 1918, when it was actually part of the Lower East Side and its customers were likely to be German or Jewish or Italian. I'm amazed it's still there. Prosaic businesses like this just don't survive anymore. From what I gather from the consumer-oriented websites, Gringer doesn't exactly pride itself on service. I was sorry to hear that. I was hoping the owners lived up to the greatness of their neon sign, which is an absolute beaut.

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