Walking through Times Square this week, it struck me how unfortunate it was that an area made famous by and primarily known for theatre now boasts precious few billboards advertising Broadway shows. Plenty of television and film ads. Also Coke, Planter's Peanuts, Fuji Film and various other producers. I guess space rentals must be so costly that theatre producers are priced out of the market.
The only stronghold of Broadway advertising I saw was the building at the northeast corner of 47th and Seventh Avenue. Jersey Boys, Grease!, Hairspray, Wicked. Whoever owns this structure seems to have made it a priority that stage shows have their say.