The Inexplicably Sophisticated Duane Reade in Soho

No Duane Reade has any right to look as dignified as this Soho branch does.

I understand that local landmark district strictures probably kept the drug store chain's signage discreet and understated, and that the nature of the cast-iron architecture itself lends a certain gravitas to the business.

But whose idea was it to emblazon an entire wall with an Anthony Trollope quote? And the snappy white font against the bare-brick wall is unbearably smart. Does this branch has a super-urbane manager or something?