Es' Shoe Repair. You expect shoe repair shops to be small. But this one in Riverdale also has a small name. Es? What kinda name is that? First name? Last? Nickname? Short for something?
We'll never know. Because this isn't actually Es' Shoe Repair anymore. As you can see, the "Es" has been half rubbed out. The official name of this hole in the wall is, prosaically, Riverdale Shoe Repair. (Yawn.)