Of all the old painted advertisements that climb up the west wall of 64-70 W. 36th Street, the Bo Peep Manufacturing Company—second ad from the top—has the most fanciful and memorable name.
The company was founded in the 1920s. In the early 1930s, it was situated at 1350 Broadway, off Herald Square. It was located here from 1941 to 1957. It ceased business sometime in the 1970s.
It's ad message is curious and unclear: "Brother and Sister, Individual and Companion Clothes, Play Togs." What does that mean exactly. Brother and Sister probably means they make clothes for little boys and girls. I get that. But how do clothes differ between a single person and a person with a companion?