Signs, actually. Count how many times they say "Hand made cigars."
The wonderful La-Rosa has been in a second floor space on Sixth Avenue near 31st since 1958. Most of their ciggies are made with Dominican leaf. I'm guessing the store got its name (and keeps it) because it began when relations between the U.S. and Cuba were still cordial.
To me this window-front is pure New York and what the City should look like. Take note, Bloomie. Subways and Cemusa do not look like New York.