26 June 2008

A Good Sign: Blue Box/Red Box Truck


OK, I know this isn't a sign, but the side and back of a truck, but I'm sorry: the Blue Box and Red Box tape logos are such a study in awesomeness, I feel they merit the bending of a rule or two. The graphics for this product are so simple yet stylish my eyes start to dance whenever I see them. This is the sort of design that is so durable, so evergreen, you never need to change the look of the product. The success of the look is all the more remarkable because it's in service of such unglamorous products: gummed tape, and reinforced gummed tape. Did Andy Warhol ever paint these? If not, he missed a golden opportunity.

4 comments:

BaHa said...

Just saw that truck the other day; was on the bus and couldn't get my camera out quickly enough. Nice one!

james said...

What happened to the Yale Transport truck sign at west st. and 42nd?Iloved seeing it driving the old elevated Westside Hwy.Its headlights would light up at night.Circa 1964
Chris

Red Box Blue Box said...

Stumbled upon your post and laughed and laughed. www.cornellpaper.com

EM3Deigns, Ltd. said...

Awesome! Visit them in Red Hook, Brooklyn for more of their awesomeness! It gets better and better...