16 July 2009

Faded Ad Decipherers Wanted


I have been looking at this faded ad for some time now. It sits on the side of a brick building on President Street, between Hicks and Columbia. It's obviously been there for some time. But for the life of me, I can't figure out what it used to say or what company or product it used to advertise.

Can anyone out there give me a hand? Maybe you have better eyes than I do. The best I can figure is we're dealing with four large letters, then an apostrophe, then an "S." So, it's a good bet it's someone's name.

Part of the problem may be that we're looking at two faded ads here, one painted over the other, thus obscuring the lettering of both ads.

If anyone's got a guess, please write in.

10 comments:

Some Assembly Required said...

Might be "Chef's"?

henry said...

i think it's one over another, as you say, and that the newer one was 'USA' centered over letters 2, 3, and 4 of the old one.

Daniel said...

After photoshopping it and bringing out the blue, the larger font definitely says "Guff's", though I can't make out the smaller type painted over it.

Brooks of Sheffield said...

Yeah, it looked like Guff's to me, too. But I can't find any record of a business called Guff's.

Anonymous said...

Brooks what is appox address. My cousin would know.

John

Jill said...

The Guff's might be Goff's or Cuff's. When I squint it looks like "Sugar." I'm gonna guess that the bottom word is "Fabrics."

Brooks of Sheffield said...

102 President Street is the address of the building. Though that doesn't mean the business in the ad was in the building.

Bopkat said...

I look at this wall everyday, wondering the same thing. Last week when it was wet from the rain, the lettering was much clearer. I was very sure the bottom part said "Furniture". Could be some competitor of Sokol Bros trying to lure away business?

Frank Jump said...

Hey Lost City - It definitely says GUFF'S. Great site! Best, Frank Jump

Fading Ad Blog

Anonymous said...

possibly CUFF's or GUFF'S