24 August 2009

And Some Good News As Well


I guess it can't all be bad news on this hot and gloomy Monday.

New York, via Eater, reports that, while SoHo's classic Vesuvio Bakery will never again greet another sunrise as itself, it will as least not lose its identity as an honest-to-goodness bakery.

Birdbath, City Bakery's line of small eco-conscious offshoots, will open its third location (not counting the High Line) in the old Vesuvio Bakery space, saving it from tear down or major conversion. The 90 year-old neighborhood staple closed early last summer, professing to reopen after a routine oven cleaning... It was a sad loss, but in a day and age where it could have easily be turned into a Qdoba or a Baoguette, it's a relief that Birdbath's Maury Rubin is taking it: "It’s an heirloom, it’s a treasure, it means the world...That I have a chance to have my bakery be in it is a gift.” This will be the first Birdbath with a made-to-order menu.


I like Rubin's sentiments. Perhaps he is the man to carry on the torch. Here's to him and his fine instincts.

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