I found this wonderful old liquor store sign over the weekend, at Lexington and 90th. Judging by the name, a remnant of the area's German past.
UPDATE: Additional info sent by a reader in the know: "The proprietor was Julius Braun (1914-1995), a Jewish immigrant from Poland who arrived in NY in 1921 with his family. I don't know when Julius opened the store on Lexington Avenue, but it has been there since at least 1971."
There aren't enough people named Julius anymore, in my opinion.