Very bright and bouncy. Very '70s. On Sixth Avenue, in Midtown.
The proprietors of New York Beads Inc. actually own another store names Beads on Fifth (!). But the latter hasn't nearly as interesting a sign. I am in love with the text on their website (spelling mistake and grammatical weirdness all intact): "Over 13 years of Experience in Beads industry, we have a one-stop shop for all Beads Accessories like Castings, Findings, and Trimmings etc. Just to name few, our friendly staff will help guide and service customers. We welcome Amature beaders as well professional beaders to come to our store and experience our friendly environment."