Martinella Sheds the Sham History

The formerly historic Boar's Head deli F. Martinella is getting ready to open on Court Street in downtown Brooklyn. It will open on Monday.

But gone from all the signs and advertising is Martinella's one-time boast "Since 1949." That piece of marketing was previously revealed for the fiction it is by this site, with a crucial assist from a reader. Guess the folks at Boar's Head decided it was best to let the matter drop and pretend it never happened.