I like the bold, muscular feel of the sign. It marries well with the nature of the business. And the blue, cursive bits at either end act as nice bookends. In Midwood. The outfit has been around for more than 60 years.
The original, running Jeremiad on the vestiges of Old New York as they are steamrolled under or threatened by the currently ruthless real estate market and the City Fathers' disregard for Gotham's historical and cultural fabric. Est. January 2006. Contact Me
I have lived in New York City since 1988 and earn my bread as a writer. I began this blog in January 2006. Beyond that, don't be so nosy.
"I am not a pessimist; to perceive evil where it exists is, in my opinion, a form of optimism."