The other night, I passed by the storefront at 168 Bedford in Williamsburg, Brooklyn, and found it occupied by a self-conscious eatery called Peter's Since 1969. Obviously, Peter's hasn't been here since 1969. The name of the place is a reference to the butcher it replaced: Peter Kuper of B&B Meat Market. So is the decor, which retains the meat market's white tile walls and many of the business' accoutrements, like the cutting table that once stood behind the counter.
I tend to like this sort of historically referencing retro decor. It's better than having the entire previous history of the space wiped off the map. But the contrivance is becoming so common, it's beginning to irritate me. It's as if the owners what me to congratulate them for being cool with the fact that their place used to be a blue collar enterprise. They're New Worlders hip to the Old World. Fine. I guess. I just would rather have the butcher back.