Grub Street uncovered that the late, great SoHo bakery, Vesuvio, is now living a spectral life as part of a Morgan Stanley Smith Barney ad:
The scene you see here (of a fictional employee walking in with a bundle of baguettes that he then puts in the window) is part of a montage accompanied by a voice-over saying, “Where will you find the stability and resources to keep you ahead in this rapidly evolving world?” Ironic.
To say the least.
I can't think of a more bitterly pointed illustration of wronged priorities of the New York we now live in. Independent businesses of long standing—businesses which truly contribute to their neighborhoods, and the cultural fabric of the City—tumble one after another, and no one in power lifts a finger or sounds the alarm. Meanwhile large, rapacious economy-despoiling money machines like Morgan Stanley prop up the corpses of the same indy shops to push forward further confidence schemes, trading on the integrity and purity of stores like Vesuvio—an integrity a Wall Street brokerage couldn't begin to approach.
Cynical. Hypocritical. Ugly.