A Good Sign Photo Study: 18th Avenue, Brooklyn

Old neighborhoods that are rich with independent, longstanding businesses are also often rich with wonderful signage. The Bensonhurst stretch of 18th Avenue in the 60s and 70s is one such stretch. Da Vinci Pizza has been around since 1966; the Silver Rod Pharmacy (odd name) since 1927; Trovato Liquor since 1933 (when Prohibition ended); Kersner Furs in 1927.