Applebee's Sign Kicking It Old School

I may be utterly skewered for saying this, but there's something about this Times Square Applebee's sign I like.

I know Applebee's is the very embodiment of the homogenization/deculturalization devil this blog rails against on a daily basis—is there a more un-New York restaurant that anodyne, unctuous Applebee's—but the structure and style of this sign is very much in keeping with the kind of vertical neon sign one would have been common in Times Square in the 1940s and 1950s, right down to the arrow pointing you in the right direction. The restaurant it points you to is awful. But the sign that does the pointing isn't.