Gaze up the Donut Shoppe, independently owned shop on Avenue U in Sheepshead Bay, just steps to the west of the Avenue U B/Q elevated subway stop. There aren't many like this left in the city. Dunkin' Donuts, the fasting growing chain in the fat ol' U.S. or A., knows this, but would be happier if there were actually none. Big old DD has set up shop on the next block, just steps to the east of the subway stop. I don't think the location is a coincidence.
The Donut Shoppe has been around for 40 years. It has a classic donut store layout: donuts on display near the front behind the counter; a row of stools for those who like to sit and enjoy their pastry with a cup of coffee; a primitive, hand-lettered menu near the ceiling, printed on white plastic. The place has no phone. Gotta love that.
From what I could tell, the Donut Shoppe was doing well enough and not sweating the DD down the street. I ordered a cream-filled, chocolate-iced number. Super fresh. Yum.