HSBC is currently running a revoltingly stupid ad in the subways.
The ad pictures three containers of bottled water. One is labeled "Healthy," the second "Fashionable," the third "Wasteful." The tag line below reads "Different values make the world a richer place."
No, fuckers. The first two ideas make the company who makes the bottled water a richer place—not the world. The third idea actually makes the world a better place.
No doubt the bank thinks the ad wonderfully broad-minded. But it comes off as a stealth, wolf-in-sheep's-clothing job, disguising selfish, capitalistic behavior as just another valid "choice." Different, but not wrong. And besides, who looks to banks these day for exercises in moral relativism?