Not a sign, per se. But not not a sign. The company has been proclaimed its Art Deco greatness from the 33rd story of 33 W. 42nd Street since 1931. It certainly adds a touch of dash the the otherwise ugly midtown skyline.
The original, running Jeremiad on the vestiges of Old New York as they are steamrolled under or threatened by the currently ruthless real estate market and the City Fathers' disregard for Gotham's historical and cultural fabric. Est. January 2006. Contact Me
I have lived in New York City since 1988 and earn my bread as a writer. I began this blog in January 2006. Beyond that, don't be so nosy.
"I am not a pessimist; to perceive evil where it exists is, in my opinion, a form of optimism."