I know its a peep show, but it's still a great sign. More in the character of an old Garment District business, than an XXX concern in the Financial District. And get the American flag! Patriotic smut!
The name of the business is curious. If I were in the lingerie game (and it's arguable that that's actually the game these guys are in), I'd go for a more delicate, ladylike name, not "Thunder." Can't beat the "And More," though. There are whole worlds contained within that "And More."