In Astoria. One of the hugest neon liquor signs I've ever seen. Never encountered that font before, either. Liquor neon usually goes for boxy, block letters. Jolson's is about as old as a liquor store can be in America. It was founded in 1935, one year after Repeal.
The original, running Jeremiad on the vestiges of Old New York as they are steamrolled under or threatened by the currently ruthless real estate market and the City Fathers' disregard for Gotham's historical and cultural fabric. Est. January 2006. Contact Me
I have lived in New York City since 1988 and earn my bread as a writer. I began this blog in January 2006. Beyond that, don't be so nosy.
"I am not a pessimist; to perceive evil where it exists is, in my opinion, a form of optimism."