31 December 2010

Arthur Avenue Gives Good Awning

I always thought, of all the plastic awnings in the city, Catania's Pizza on Arthur Avenue in The Bronx may be the most impressive. The 61-year-old slice joint holds court on a sweeping curve where Arthur Avenue meets E. 184th Street, and its bright red awning hovers over every inch of that angle. It's quite obvious that Coca-Cola footed the bill for the massive thing. Best advertising they ever bought.

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