17 June 2007

A Good Sign: Roma Luncheonette

The Roma Luncheonette sits on a corner of 187th Street in the Arthur Avenue Little Italy section of the Bronx. I've always loved the simplicity of the sign. Even the use of the 7 UP logo is charming in a way, a reminder of long-gone days when the soft drink campaigned hard as an independent label and an alternative to the dominating colas. The diner itself is a small place, with a few tables and a tiny, four-stool counter where red wine and espresso is drunk as much as anything else. Very local.

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