22 October 2008

A Little Tube in Your Subway?

Whoever built the 53rd Street/5th Avenue subway station must have been a fan of the London underground. Those who have been to the home of Big Ben and ridden the Tube will recognize the diagonal stream of frames advertisements—often advertising the same thing over and over again—as a characteristic feature of the London subway system. The 53rd Street stop is the only place where I've seen this sort of ad technique deployed. Every time I take that escalator from the V train platform to the street, I think of the West End.

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