22 October 2007

Second Avenue Deli Gets a Profile

The New York Times has given the reopening of the Second Avenue Deli the full Times-Magazine-smooth-paper-classy-font-Alex-Witchel treatment. Nice to see that the Paper of Record is bestowing on the deli's rebirth the sense of gravitas it deserves (at least, in my book).

The piece is touching—if a Witchel article can said to be that—in its treatment of the extended Lebewohl family. And we learn a few things. Jack Lebewohl's son Jeremy, who will now run the place, has a silent partner in his brother Josh. The Lebewohls own the 33rd Street building the deli will be in. (Yeah!) There will be fish and a line of appetizing along with the meat. There will be a full bar, and the joint will be open 24/7. Hey—they and Sarge's Deli around the corner can keep each other company.

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